Wild Blooms ABN 13 882 653 309 (Wild Blooms) is committed to protecting your privacy and complying with the Privacy Act 1988 (Cth) (Privacy Act) and other relevant Australian laws in relation to the management of personal information. This Privacy Policy describes our policies and procedures on the collection, holding, use and disclosure of your personal information.



What is personal information?

When used in this Policy, "personal information" has the meaning given in the Privacy Act. Generally, it means any information or an opinion that could be used to identify you.



How do we collect personal information?

We may collect your personal information if you:

  • deal with us directly over the phone;
  • have contact with us in person;
  • interact with us online, including through our websites, mobile applications and social media channels (such as Facebook, Twitter, YouTube, Instagram and LinkedIn – these social media channels will also handle your personal information for their own purposes and have their own privacy policies);


This collection may be required to allow you to:

  • receive information from us;
  • order goods and services from our online shop;
  • receive information about our promotions;



Collecting personal information through our website

In some cases, we may also collect your personal information through the use of cookies. When you access our website, we may send a “cookie” (which is a small summary file containing a unique ID number) to your computer. This enables us to recognise your computer and whether you have already registered and greet you each time you visit our website. It also enables us to keep track of goods and services you view so that, if you consent, we can send you information about those services.

We also use cookies to measure traffic and engagement patterns, to determine which areas of our website have been visited and to measure overall, aggregate transaction patterns. We use this to research our website visitor’s habits and what they are looking for and accessing, so that we can continually improve our goods and services. If you do not wish to receive cookies, you can set your browser so that your computer does not accept them.



Cookies Necessary for the Functioning of the Store

We use the following cookies to optimise your experience on our website and to provide our services:

NameFunctionDuration_abUsed in connection with access to admin.2y_secure_session_idUsed to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected.24h_shopify_countryFor shops where pricing currency/country set from GeoIP, that cookie stores the country we've detected. This cookie helps avoid doing GeoIP lookups after the first request.session_shopify_mUsed for managing customer privacy settings.1y_shopify_tmUsed for managing customer privacy settings.30min_shopify_twUsed for managing customer privacy settings.2w_storefront_uUsed to facilitate updating customer account information.1min_tracking_consentUsed to store a user's preferences if a merchant has set up privacy rules in the visitor's region.1y_cmp_aUsed for managing customer privacy settings.1dcUsed in connection with checkout.1ycartUsed in connection with shopping cart.2wcart_currencySet after a checkout is completed to ensure that new carts are in the same currency as the last checkout.2wcart_sigA hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations.2wcart_tsUsed in connection with checkout.2wcart_verUsed in connection with shopping cart.2wcheckoutUsed in connection with checkout.4wcheckout_tokenUsed in connection with checkout.1ydynamic_checkout_shown_on_cartUsed in connection with checkout.30minhide_shopify_pay_for_checkoutUsed in connection with checkout.sessionkeep_aliveUsed in connection with buyer localization.2wmaster_device_idUsed in connection with merchant login.2yprevious_stepUsed in connection with checkout.1ydiscount_codeUsed in connection with checkout.sessionremember_meUsed in connection with checkout.1ysecure_customer_sigUsed to identify a user after they sign into a shop as a customer so they do not need to log in again.1yshopify_payUsed in connection with checkout.1yshopify_pay_redirectUsed in connection with checkout.1 hour, 3w or 1y depending on valuesource_nameUsed in combination with mobile apps to provide custom checkout behavior, when viewing a store from within a compatible mobile

app.sessionstorefront_digestStores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected.2ytracked_start_checkoutUsed in connection with checkout.1ycheckout_session_lookupUsed in connection with checkout.3wcheckout_prefillUsed in connection with checkout.5mcheckout_queue_tokenUsed in connection with checkout.1ycheckout_queue_checkout_tokenUsed in connection with checkout.1ycheckout_session_tokenUsed in connection with checkout.3wcheckout_session_token_<<token>>Used in connection with checkout.3widentity-stateUsed in connection with customer authentication24hidentity-state-

<<token>>Used in connection with customer authentication24hidentity_customer_account_numberUsed in connection with customer authentication12wcard_update_verification_idUsed in connection with checkout.20mcustomer_account_new_loginUsed in connection with customer authentication20mcustomer_account_previewUsed in connection with customer authentication7dcustomer_payment_methodUsed in connection with checkout.1hcustomer_shop_pay_agreementUsed in connection with checkout.20mpay_update_intent_idUsed in connection with checkout.20mlocalizationUsed in connection with checkout.2wprofile_preview_tokenUsed in connection with checkout.5mlogin_with_shop_finalizeUsed in connection with customer authentication5mpreview_themeUsed in connection with the theme editorsessionshopify- editor-unconfirmed-settingsUsed in connection with the theme editor16h



Reporting and Analytics

NameFunctionDuration_landing_pageTrack landing pages.2w_orig_referrerTrack landing pages.2w_sShopify analytics.30min_shopify_dShopify analytics.session_shopify_fsShopify analytics.30min_shopify_sShopify analytics.30min_shopify_sa_pShopify analytics relating to marketing & referrals.30min_shopify_sa_tShopify analytics relating to marketing & referrals.30min_shopify_yShopify analytics.1y_yShopify analytics.1y_shopify_evidsShopify analytics.session_shopify_gaShopify and Google Analytics.sessioncustomer_auth_providerShopify analytics.sessioncustomer_auth_session_created_atShopify analytics.session



The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as:

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section below.

How does Wild Blooms use your personal information?

The personal information you provide to us may be used by us for the following purposes:

  • to provide you with the information, resources, goods and services you have requested;
  • to involve you in promotions undertaken by Wild Blooms;
  • for the marketing and research purposes Wild Blooms, its contractors or service providers;
  • for internal administrative purposes;
  • to update our records and keep your contact details up to date;
  • for research, advice and information, including for benchmarking purposes;
  • to any third party to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy;
  • in the case of marketing automation, to improve the emails that are sent to you and to improve the services that are offered to you;
  • if you lodge a complaint with us, to process and respond to your

Other than for the purposes described above, we will not use your personal information without your prior consent.

Behavioural Advertising

As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the

You can read more about how Google uses your personal information here: You can also opt-out of Google Analytics here:


  • We share information about your use of the website, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:







Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Security of your personal information

We take reasonable steps to ensure the security of all information we collect, including that the information is protected from misuse and loss and from unauthorised access, modification or disclosure. For example, your personal information is maintained in a secure environment, which can be accessed only by authorised personnel. However, no data transmission over the internet or information stored on servers accessible through the internet can be guaranteed to be fully secure.

In addition, we take reasonable steps to destroy or de-identify your personal information once we no longer need it.

Disclosure of personal information

Personal information will only be disclosed to third parties in accordance with this Privacy Policy. Information may be provided to third parties where services relating to the purpose for which the personal information is collected are outsourced or you would reasonably expect us to disclose it to a third party for a particular purpose.

For example, we may disclose your personal information to our:

  • service providers that host our website servers;
  • marketing service providers; and
  • professional advisors (such as accountants, auditors and lawyers).


We may also disclose your personal information if:

  • you have consented to the disclosure;
  • it is required or authorised by or under an Australian law or a court/tribunal We do not directly disclose personal information to recipients located overseas.


Accessing and correcting personal information

You may request access to your personal information collected by us and ask that we correct that personal information. You can ask for access or correction by contacting us and we will usually respond within 30 days. If we refuse to give you access to, or correct, your personal information, we will notify you in writing setting out the reasons.



Complaints about your privacy

If you believe your privacy has been breached or you have a complaint about how we have handled your personal information, please contact us in writing. We will respond within a reasonable period (usually within 30 days).

If you are not satisfied with our response, then you may lodge a formal complaint with the Office of the Australian Information Commissioner (for more information, please see



Governing law and jurisdiction

These terms and conditions are to be construed in accordance with the laws of Australia and irrespective of your place of domicile, in the event of any dispute associated with these terms.

You agree and accept to be bound by the terms of our Privacy Policy.

Changes to this Privacy Policy

This Privacy Policy may change from time to time. Any updated versions of this Privacy Policy will be posted on our websites and will be effective from the date of posting.

This Policy was last updated in MAY 2023.




References to “Wild Blooms”, "we", "us" and "our" are references to Tahlia Schembri trading as Wild Blooms ABN 13 882 653 309 or any of its Subsidiaries.


How to contact us


Post: 15/10 Logistics Place, Arundel QLD 4214

Last updated: 21 MAY2023